In this book, Hoffman tells the story of Ford, and the auto industry from it’s beginnings, on up to the early 2000’s when the company was in deep trouble and Alan Mulally was recruited and hired to turn it around. He shares the tough decisions, the interpersonal challenges, and Mulally’s process for how he eventually won over the Company, the Ford Family, and the Federal Government, all in the middle of the Great Recession. Required reading for those needing a Case Study on successful Change Management.